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Furburbia
"The hip place to find true love" is a mall adoption center (.pdf).
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Marketing a Campaign for the Animals
The Utah campaign is using innovative marketing approaches to ensure that every adoptable dog and cat can be guaranteed a good home.
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Coalition Building
Gregory Castle offers his 12 cardinal rules for building and sustaining coalitions.
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Want to learn more?
- Super Adoptions - Finding homes for hundreds of animals at a time
- What Worked, What Didn't - The No More Homeless Pets in Utah crew reviews and critiques their campaign tactics
- For more adoption and spay/neuter resources, check out our Resource Library or search our website
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