Public Relations
How to get media attention for your
organization and solve your PR
problems

Lynn Spivak

Lynn Spivak publicized the activities of the San Francisco SPCA for sixteen years. During that time, she generated stories in the New York Times, the Wall St. Journal, USA Today, ABC World News Tonight, CNN, People Magazine and dozens of other national, regional and local media outlets. This publicity helped position the San Francisco SPCA as a valued community resource, setting the stage for follow-up fundraising appeals and a 400% increase in donations.

Lynn is currently the Marketing/Communications Director at Maddie's Fund®.