Changes to the Policy
What Information Does Best Friends Collect?
In several areas of the Websites, Best Friends collects user-submitted personally identifiable information, such as your name, home address, email address, and telephone number.
Best Friends also collects anonymous demographic information, which cannot identify you personally, such as ZIP code, gender, or interests. We may append to the data you provide additional data from publicly available sources in an effort to enhance your relationship with Best Friends.
We may collect information about your interaction with the Websites. For example, we may use website analytic tools on the Websites to retrieve information such as the site you came from or the keywords you used to find the Websites. We will also use technologies, such as cookies and pixel-based tracking, to collect information about the pages you view, the links you click on and other actions you take on the Websites. We use the aggregated information to provide a more useful and engaging experience to Website visitors. This information will sometimes be used to display content to you on our Websites or Social Media Sites.
In order to access certain areas on our Websites, you may need to first complete certain steps to become either a registered user or a subscriber. During these steps, you may be required to provide us with personally identifiable information such as your name, ZIP code and email address. This information is used to help us understand who uses our Websites, to operate and improve our Websites, and to deliver the services or carry out the transactions you have requested.
Communication to Children
How Does Best Friends Secure My Information?
Best Friends provides Website visitors with a secure experience when making a donation or purchasing merchandise through our Websites. We work with Payment Card Industry Data Security Standard (PCI-DSS) compliant vendors. When personal information is transmitted, it is protected through the use of industry-standard security technology, such as the Secure Socket Layer (SSL) protocol.
Even with these measures in place, users should use special caution when using publicly accessible computer terminals or transmitting personal information over unsecured wireless networks.
In addition, on certain Website pages like blogs and news stories, we offer visitors the opportunity to provide comments or other user-generated content. Any information that you disclose when posting a message to these areas, along with the screen name or ID used, becomes public. We are not responsible for any personally identifiable information that you choose to disclose in the public areas of our Websites or Social Media Sites.
How Does Best Friends Use My Personal Information?
Best Friends collects and uses your personal information to circulate news about Best Friends and its programs, to promote events, to acquire new members and subscribers, to operate the Best Friends Websites, and for other internal marketing, promotional, and fundraising purposes.
Network Partners: Best Friends operates the Best Friends Network, a network of 501(c)(3) public charity animal welfare groups and government shelters (“Network Partners”) committed to saving the lives of homeless pets. Best Friends may share personally identifiable information with Network Partners for whom you elect to raise money at events like the yearly Strut Your Mutt fundraiser. While any data you provide when registering or participating in an event like Strut Your Mutt will be used by Best Friends and housed in the Best Friends database, we will not share your information with any other Network Partners that you have not elected to raise funds for. If you have concerns and do not wish to receive communications from your selected Network Partners, please contact us before registering for the event by sending an email to firstname.lastname@example.org.
Outside Contractors: Best Friends may employ independent contractors, vendors and suppliers (collectively, "Outside Contractors") to provide specific services and products such as to help us perform statistical analysis, send you email or postal mail, process donations or send email or other messages on your behalf (such as issue advocacy emails to legislators).
Other: We may share aggregated demographic information with our funders, such as grant-making organizations and foundations, for the purpose of demonstrating that we are meeting our organization goals.
Best Friends may release personal information if we believe that the law or legal process served on Best Friends requires it, to protect and defend the rights or property of Best Friends, or in an emergency, to protect the personal safety of an identifiable visitor or the public.
The Best Friends Websites use "cookies" to ensure the integrity of the registration and transactional processes and to help you personalize your online experience. A cookie is a text file that is placed on your hard drive by a Web page server. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Best Friends services or Websites you visit.
To protect our visitors, cookies do not save payment or credit card information. You have the ability to accept or decline cookies.
How Does Best Friends Use Pixel Tracking?
Best Friends may use pixel-based tracking on the website to gather information about your website activities and display relevant content to you on the Website and other media networks. Any personally identifiable information shared with or gathered by these media networks is considered confidential.
How Does Best Friends Use My Email Address?
Best Friends sends email to opted-in addresses only. An individual who receives email from us may opt-out of email at any time by following the opt-out instructions contained in any Best Friends email. Please note: you may have an email profile on multiple Best Friends Websites, and may need to manage your email preferences via those messages individually.
How Can I Manage My Communications Preferences?
There are many self-service options available to manage your mail, email, and other communication preferences. If you need assistance in managing your preferences, please email email@example.com.