Best Friends Animal Society Teams Up with Caesars Sportsbook to Help Save Kittens
KANAB, Utah and LAS VEGAS (Feb. 9, 2022) – Best Friends Animal Society, a national animal welfare organization working to end the killing of dogs and cats in U.S. shelters by 2025, is teaming up with Caesars Sportsbook and Halle Berry for an ad that will premiere during the biggest “game night” of the year for animal lovers, the Puppy Bowl.
The :30 second spot features Halle Berry alongside adoptable kittens from Best Friends asking viewers to “foster a kitten.” The spot kicks off a national campaign by Best Friends encouraging people across the country to sign up to foster a kitten to relieve the overwhelming influx of kittens in local animal shelters during “kitten season,” which is during the warmer months when thousands of kittens begin overcrowding shelters nationwide.
Kittens require specialized and around-the-clock care required to help them thrive. Best Friends’ campaign aims to recruit kitten fosters now before kitten season begins because by the time the flood of kittens starts arriving, shelters often don’t have the bandwidth or time to recruit and train people to care for the kittens.
Sadly, Best Friends’ data shows that two cats are killed in shelters for every one dog. Every year, nearly 347,000 dogs and cats are killed in America’s animal shelters, of which nearly 70 percent are cats and kittens.
“It was special working with kittens and I’m so glad that we could support such a good cause while making a fun spot with Caesar’s” Halle Berry said.
“We are excited that the millions of Americans tuning into the Puppy Bowl will see a kitten from Best Friends Animal Society and learn about the plight of these adorable pets who can’t find permanent, loving homes,” said Julie Castle, CEO, Best Friends Animal Society. “With kitten season right around the corner, we are asking everyone nationwide to raise their hands to help. Whether you’re looking to post the ultimate cute on social media, need a daily dose of fun and silliness, or simply want to save lives and provide a kitten with a happy and healthy future, you can sign up to become a foster family today.”
Visit bestfriends.org/kittens and find and connect to a shelter near you that’s preparing its foster network today.
About Best Friends Animal Society
Best Friends Animal Society is the leading animal welfare organization working to end the killing of dogs and cats in America’s shelters by 2025. Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per year to around 347,000. Best Friends runs lifesaving programs across the country, as well as the nation’s largest no-kill animal sanctuary. Working collaboratively with a network of more than 3,500 animal welfare and shelter partners, and community members nationwide, Best Friends is working to Save Them All®. For more information, visit bestfriends.org.